Marketing & Communications Strategist

Versatile and results-driven marketing and communications leader with nearly 20 years of experience crafting compelling brand narratives, driving digital engagement, and executing high-impact storytelling strategies. With a deep expertise in communications, digital marketing, content strategy, I specialize in creating compelling brand narratives to captivate audiences and foster lasting connections. 

Whether leading multi-channel campaigns, managing executive communications, or optimizing messaging across paid, owned, and earned platforms, I bring a strategic, data-driven approach to elevating brand presence and driving business growth.

A natural storyteller and collaborative leader, I thrive in fast-paced environments where creativity meets strategy. I’ve led high-visibility product launches, refined corporate messaging for B2B and B2C audiences, and spearheaded global digital initiatives that enhance brand positioning. My ability to translate complex ideas into engaging, impactful content ensures that brands don’t just get noticed—they leave a lasting impression. 

Let’s tell a story that drives results.

"Alicia is high energy, diligent, and conscientious about her work. She's super-talented, creative and versatile, a real asset to the projects on which we collaborated! In fact, she's become quite a good friend, thanks to her sincerity, her interpersonal skills and her abilities as an adept communicator."

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Bob Gulla, Managing Editor, Reason Magazine

Optrel USA •

Silica Dust: Stealing Lives For Centuries

About 2.3 million professionals face exposure to crystalline silica at work. In 2016, OSHA updated the exposure regulations for silica for the first time since 1971. Despite the amendment, two years later, NIOSH (National Institute for Occupational Safety and Health) reported on the largest cluster of black lung disease among active coal miners. The following year, California identified more than 70 cases of silicosis in countertop fabricators. Ten of those fabricators, between the ages of 30-40...
Ghostwriting •

Six Dimensions of a Successful Global Risk Management Program

This article ran in Reason Magazine, an award-winning B2B insurance magazine. I interviewed Nick, VP of Corporate Global Services for FM Global, and wrote this article on his behalf. I often ghostwrite articles for executives, law firm partners, and senior leadership. Nailing a client's voice requires understanding their authoritative style, adapting the tone to match their personality and creating an article that forges a deep personal connection with the reader.
MotherWorks •

3 Lessons Smart Business Leaders Must Learn to Survive in the Age of Coronavirus

It’s hard to imagine that 2020 will be known for anything except The Year of Coronavirus. The emergence of COVID-19, deemed a pandemic by the CDC, is destroying lives, confining people to their homes like hostages, and bringing business as we know it to a screeching halt. Like the 2008 recession, there is little doubt that the coronavirus pandemic will change the business landscape forever. Read more by clicking the article link...
Attorney Website •

Can I Modify My Divorce Agreement?

As the old saying goes, “the only certainty in life is change.” If you’ve been through a divorce, you know how true this is. Change is consistent, no matter what life stage you’re in. What your life looks like now, after your divorce, is likely very different than it did during your divorce. The Rhode Island family court understands that change is inevitable. Incomes fluctuate, health issues arise and divorced parents may want or need to move out of the state causing visitation to change. When
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"Alicia has been my digital marketer for several years. She is so wonderful at everything she does - writing, blogs, making suggestions for content, and optimizing SEO. She had several very relevant suggestions when we moved our office last year. This made our move much easier and more apparent to our clients. I recommend her wholeheartedly. She is not only talented but also is very easy to work with! 

Marsha Kirshenbaum, Kirshenbaum Law Associates